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The Toronto Arrows are Canada’s first and only professional rugby union franchise.
Established in November 2018, the Arrows compete in Major League Rugby (MLR), a North American league that includes teams in New York, Boston, Washington, Houston, San Diego, Austin, Seattle, Salt Lake and new franchises in Los Angeles and Dallas in 2021.
This year, the Arrows were proud to announce TSN as the club’s 2020 Official Media Partner.
In addition, the league has national broadcast agreements with ESPN and CBS Sports in the US.
The Toronto Arrows offer a unique partnership opportunity by providing access to athletes that is unprecedented in any other professional sports league in North America.
The Toronto Arrows have the capability to effectively execute on a mix of partnership opportunities, including matchday stadium space activations, post- match player fan engagement zones and program integrations, as well as more traditional partnership opportunities, such as matchday rights, broadcast rights, team kit and merchandise.
TSN: Arrows in 60
Arrows Classics Broadcasts:
Rugby is a game played by people of all abilities, shapes, sizes, ages and genders
Rugby is a truly global and mainstream sport
Rugby culture famously requires players to compete with respect – there is no diving or talking back to the referee
Rugby possesses some of sports’ most iconic brands and traditions
Adult Club Members
High School Members
Growth Since 2010
Bronze: Rio '16
Gold: Pan Am '19
Source: Rugby Canada
* The Canada Women 7s Team won a bronze medal
at the 2016 Rio Olympics and have inspired a whole
new generation of female rugby players.
THE TORONTO ARROWS ARE THE FIRST AND ONLY PROFESSIONAL RUGBY UNION TEAM IN CANADA
To be the best professional rugby team in North America - both on and off the pitch - and to develop into a world-class Sports & Entertainment business.
To drive growth and participation in rugby union in Canada at all levels - including youth, schools, universities, academies, clubs, professional and national teams for all genders and interests - with a primary focus on player welfare.
To be great ambassadors for rugby union and to exemplify the World Rugby core values of: Integrity, Respect, Solidarity, Passion, and Discipline.
To be outstanding partners with our fans, sponsors, players, staff, governing bodies, and investors.
Rugby Canada is the national governing body for rugby union in Canada.
IRR’s mission is to engage Indigenous youth in the sport of rugby while honouring Indigenous culture and recognizing the unique environments of First Nations communities in Ontario
Rugby Ontario is the provincial governing body for rugby union.
Relationships with all 69 individual rugby clubs across Ontario
Toronto Inner-City Rugby Foundation (TIRF) is a rugby-centred development organization focused on underserved and priority Toronto communities.
The Canadian Rugby Foundation was established for philanthropic supporters to help grow the game of rugby in Canada through targeted donations.
Rookie Rugby is a program that introduces rugby to kids in a safe and enjoyable way. Reaching 265k+ kids across Canada in past 3 years.
The British Columbia Rugby Union is the governing body for rugby union in BC.
Muddy York RFC is an all-inclusive rugby club providing access to the sport to the gay community and their friends.
The Abilities Centre is a state-of-the-art facility offering sport, fitness and programming for people of all ages and abilities located in Whitby, ON.
Canadian Rugby Champion is the national provincial championship organizing body.
The Canadian University Men’s Rugby Championship brings together the best university rugby talent from across the country.
Junior Red Riders Gameday Activation
On gameday, Honda had a physical activation space for Junior Red Riders program where young Arrows fans aged 6-12 years old learned how to ride a dirt bike in a safe and fun environment
Honda Gameball Delivery
A Junior Red Rider showcased a Honda dirt bike before kickoff by driving the game ball to centre field in front of all stadium attendees and a national broadcast audience
In-Game Fan Interactions
During pauses in play, Arrows gameday staff threw Arrows-Honda branded t-shirts and towels into the stands as souvenirs for fans to take home and proudly display their fandom
Front of Jersey Partner
Honda was the official 2020 front of jersey partner, gaining brand exposure across all of the Arrows’ media exposure, and on national TSN broadcasts in Canada and ESPN+ and CBS Sports broadcasts in the United States
VIP Hospitality Tent
Social Media and Digital Content
Leveraged Arrows content for fan contests and interest pieces on Honda Canada and Honda Motorcycles Canada social media channels
The Toronto Arrows are uniquely positioned to offer differentiated fan engagement and event experiences, in addition to traditional partnership opportunities
Fan Engagement & Event Experiences
Post-match player and fan engagement zone
Matchday event space activations
Traditional Partnership Opportunities
Team kit and merchandise branding
Social media campaigns
The Toronto Arrows offer a truly differentiated fan engagement strategy with accessibility to athletes not seen in any other professional sport in North America.
THE ARROWS OFFER A NUMBER OF HOSPITALITY PACKAGES TO
ENTERTAIN CUSTOMERS, EMPLOYEES AND FRIENDS/FAMILY.
We can flexibly work with your team to create your desired gameday experience, options include:
The Toronto Arrows offer a differentiated partnership opportunity to connect with Canada’s newest professional sports franchise. We have the team that can help you effectively execute a customized, relevant and unique brand experience for customers and potential customers. We are open to exploring ways to work together in a partnership package that includes:
We also offer an opportunity to connect with our rugby partnership organizations, including TIRF Rugby, Rugby Ontario and Rugby Canada.
For more information, please contact: